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Business Cases

Strategy, market analysis, and consulting projects from academic and professional engagements with real companies.

Google logo
Google · Fall 2025

ProprioGO Spain Launch Strategy

Designed a data-driven Spain expansion strategy for ProprioGO — a French real estate platform — including city prioritization, €500K budget allocation, and a CPA forecast of €5.81 across 5 target cities.

Go-to-MarketMedia PlanningCPA Forecasting
Moncler logo
Moncler · Winter 2025

Global Retail Expansion Strategy

Built a top-down, metrics-driven scoring model to prioritize Moncler's next store openings across Retail, Grenoble (ski resort), and Pop-up formats — recommending Dublin and Luxembourg City for retail, Cervinia for ski, and Livigno for the 2026 Winter Olympics pop-up.

Location StrategyMarket EntryRetail Expansion
UniSalute logo
UniSalute · Spring 2026

Scale acquisition, Conversion maximisation, and LTV growth for UniSalute's digital channels

Designed an end-to-end AI-driven growth and retention strategy for UniSalute. Developed an 'Open-to-Organic' acquisition model, an AI priority queue for call centers, and a Machine Learning churn prediction engine optimized for unit economics to structurally protect €343K in net margin.

AI/MLChurn PredictionRandom Forest

© 2026 Amir Imamutdin